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Overview

The Usage Tab displays product analytics data from your data warehouse integration, showing how customers adopt and use your product.

Key Metrics

At the top of the Usage Tab, view:
  • Active Users - DAU, WAU, MAU vs. licensed seats
  • Adoption Score - Overall product adoption (0-100)
  • Engagement Frequency - Session frequency and duration
  • Feature Usage - Core and advanced features in use
  • Usage Trend - 30-day growth or decline

Usage Health Indicators

  • Healthy - Active user rate >70%, increasing trend, core features adopted
  • Moderate - Active user rate 40-70%, flat trend, some features not adopted
  • Low - Active user rate below 40%, declining trend, significant churn risk

User Activity

View user-level activity:
SegmentDefinition
Power UsersTop 10% most active, daily usage
Active UsersRegular users, 2-3x per week
Casual UsersInfrequent, less than 1x per week
Inactive UsersNo activity in 30+ days

Feature Adoption

Track which features customers use:
  • Core Features - Essential functionality expected in first 30 days
  • Advanced Features - Power user capabilities
  • Premium Features - Higher-tier plan features
View adoption status: Adopted (over 50% users), Partial (10-50%), Not Adopted (under 10%).
Visualize usage patterns:
  • Time series showing daily/weekly/monthly trends
  • Seasonal patterns and anomalies
  • Usage alerts for significant changes

Expansion Indicators

Usage patterns that suggest expansion opportunities:
  • Approaching plan limits (users, storage, API calls)
  • Interest in premium features
  • High engagement with current features
  • Team growth at customer company

Churn Risk Indicators

Usage patterns that predict churn:
  • Declining usage trend (3+ consecutive weeks)
  • Decreasing active users
  • Core feature abandonment
  • Power users becoming inactive

Next Steps