Overview
The Market Signals Tab aggregates external intelligence about your customers including funding events, leadership changes, and company news. Monitor signals to identify opportunities and detect early warning signs.Signal Types
Company News
- Press releases and official announcements
- Media coverage and industry publications
- Social media activity
- Company blog posts
Funding and Financial Events
- Funding rounds (Seed, Series A/B/C/D)
- Investment amounts and investors
- Public company earnings and financials
- IPO activity
- Debt and credit events
Leadership Changes
- C-suite appointments and departures
- Department leadership changes
- Your champion’s job changes
- Hiring trends and layoffs
Mergers and Acquisitions
- Customer acquiring another company
- Customer being acquired
- Strategic partnerships
Product and Business Developments
- New product launches
- Strategic pivots
- Geographic or market expansion
- Office openings and closures
Signal Feed
Browse all signals for this customer:| Column | Description |
|---|---|
| Date | When signal was detected |
| Type | Funding, Leadership, News, M&A, Product, etc. |
| Title | Signal headline or summary |
| Source | Where signal came from |
| Sentiment | Positive, Neutral, Negative |
| Priority | High, Medium, Low (based on impact) |
Signal Details
Click any signal to view:- Signal Summary - Type, date, source, sentiment, priority
- Full Content - Complete article or announcement
- AI Analysis - Summary, relevance, opportunities, risks, recommended actions
- Internal Discussion - Team comments and follow-up tracking
Signal Alerts
Configure alerts in Settings → Notifications → Market Signals:- Choose signal types to receive alerts for
- Set priority filters
- Select notification channels (email, Slack, in-app)
High-Priority Alert Signals
- Large funding rounds ($50M+)
- CEO or C-suite departures
- Company being acquired
- Bankruptcy or financial distress
- Mass layoffs
- Your champion leaves the company
- Negative news (data breach, scandal)
Using Market Signals
Opportunity Identification
- New funding - Reach out about expansion
- Hiring surge - Discuss scaling licenses
- Product launch - Offer support for new initiatives
- Geographic expansion - Support new regions
Risk Mitigation
- CFO departure - New CFO may review spending
- Layoffs - Budget cuts likely
- Acquisition - Acquirer may have different vendors
- Failed fundraise - Budget constraints imminent