What are Market Signals?
Market signals are external events and intelligence about your customers that can indicate opportunities or risks. Quivly automatically tracks and aggregates signals like funding rounds, leadership changes, layoffs, acquisitions, and company news to help you stay informed about what’s happening with your customers beyond their product usage.Market signals are one of five categories that contribute to customer health scores. Positive signals (like funding) improve health, while negative signals (like layoffs) decrease it.
Types of Market Signals
Funding Events
Investment rounds, IPOs, and financial news that indicate company growth or stability.
Leadership Changes
Executive hires, departures, and promotions that may affect your champion relationships.
Mergers & Acquisitions
M&A activity that could impact contract ownership or create expansion opportunities.
Layoffs & Restructuring
Workforce changes that may signal budget constraints or organizational shifts.
Company News
Press releases, product launches, and media coverage providing context on customer priorities.
Financial Performance
Earnings reports, revenue growth, and other financial indicators of company health.
How Market Signals Help
Early Warning Signs
Market signals can alert you to potential churn risks before they show up in product usage:- Layoff announcements may precede budget cuts affecting your contract
- Executive departures might mean losing your champion
- Acquisition news could lead to vendor consolidation
Expansion Opportunities
Positive signals can identify the right time to engage:- Funding rounds often mean growth and new budget
- Hiring surges indicate expansion where your product could help
- Product launches may create needs your solution addresses
Conversation Starters
Stay informed for more relevant customer interactions:- Reference recent company news in calls
- Acknowledge milestones and achievements
- Show you understand their business context
Market Signals in Health Scores
Market signals contribute to overall customer health scores with a default weight of 10%. Signals are categorized as:| Signal Type | Impact | Example |
|---|---|---|
| Positive | Increases health score | Series B funding, hiring growth |
| Negative | Decreases health score | Layoffs, executive departure |
| Neutral | No impact | General news mentions |
Viewing Market Signals
Customer Profile
Each customer profile includes a Market Signals tab showing:- Recent signals with dates and sources
- Signal categorization (positive/negative/neutral)
- Impact on health score